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TextCrawl

Turn your words into a cinematic opening crawl.

ProductTextCrawl
PlatformsAndroid
EngagementCOOKOO product · design and build
Our roleProduct design, design system, Android development, store listing
StatusLive on Google Play
A cinematic perspective crawl playing over a nebula background
TextCrawl home: a ticket-style preview of the current story, with Play and Record always within reach

Overview

TextCrawl is a COOKOO app for making cinematic text videos on Android. It brings writing, styling, playback and recording into one mobile experience. In 2026 we redesigned it end to end: a new visual language, a calmer home screen, an AI story writer, and a new Play Store listing.

10K+

Google Play downloads · checked September 2026

Android

Available on Google Play

One app

Writing, styling, playback and recording

The challenge

The app puts a whole creative workflow on a phone: write a story, pick its look and sound, preview the motion and save a video. The redesign had three goals: make that flow feel like going to the cinema, not like changing settings; make room for ads without placing them next to controls; and show free users what Pro adds at the moment it’s useful.

Design system

Matinée: a light, cinema-inspired system with three typefaces, a neutral palette and one accent reserved for Pro.

Colour

  • Paper

    #F3EEE4

    App background

  • Ticket

    #FFFBF3

    Cards and sheets

  • Rule

    #EBE3D6

    Dividers · #D8CDBB borders

  • Ink

    #1B1512

    Text and the primary button

  • Ink 2

    #6B5F55

    Labels and meta · #8A7D70 icons

  • Marquee

    #B3261E

    Pro and emphasis

  • Record

    #D93A2B

    The recording dot, only

  • Screen + Crawl gold

    #03040A · #FFD24A

    Inside the video only

Type

  • Instrument Serif · Voice

    Display 34 italic

    Title 28

    Value 21: Main Theme

    CTA 24 italic: Play crawl

  • Instrument Sans · Interface

    Heading 17 / 600

    Button 15 / 600

    Body 15 / 1.5. Used for descriptions and helper text that people actually read.

    Small 13, for meta and fine print

  • DM Mono · Labels

    Eyebrow 11 · +2 tracking

    Chip 12 · Go Pro · 5 free

    Caption 10 · to gallery

Inside the app

A few screens from TextCrawl. Tap any of them to take a closer look.

1 / 7
TextCrawl home: a ticket-style preview of the current story, with Play and Record always within reach

TextCrawl home: a ticket-style preview of the current story, with Play and Record always within reach

How we approached it

The interface centres on the current story and its preview. We built the redesign on a small design language we call Matinée: paper-and-ink neutrals, one red used only for Pro, and the crawl’s gold kept inside the video itself. Titles are set in Instrument Serif, labels in DM Mono and UI text in Instrument Sans.

Home as a ticket. A live preview sits on top, with the story’s “credits” (story, music, scene, type) underneath. Play and Record are always within reach.

Ads by rule. Full-screen ads appear only after a video is saved. Native “Intermission” ads appear only in the story library, background and style screens. They’re always labelled and never placed next to a control.

Pro where it helps. The AI writer and line rewrites appear right where you write, with a clear free allowance (“5 of 7 free”) instead of a paywall wall.

Built-in growth. Free videos end with a 3-second “Made with TextCrawl” card that tells viewers what to search for on Google Play. Pro removes it.

What we built

Story library

Save, switch and start from ready-made stories.

AI story writer

Type one line and get a whole crawl, for any occasion and tone.

Scene & sound

Eight skies or your own photo, plus built-in or personal music.

Style & motion

Speed, tilt, font and size, in portrait or landscape.

Record to gallery

Save the crawl as a 1080×1920 MP4.

Share-ready end card

Every free video points viewers back to the app.

Play Store listing

We redesigned the store listing too. The first three screenshots answer three questions: what it makes, how easy it is, and what you get.

TextCrawl Google Play feature graphic
  • Your words, as an epic opening crawl.

  • Type your story. Press play.

  • A real video, ready to post.

  • One line in. A whole crawl out.

  • Birthdays, invites, work, anything.

  • Tune the speed, tilt and type.

  • Pick the sky. Set the soundtrack.

1 / 7
TextCrawl Play Store screenshot 1 of 7

Your words, as an epic opening crawl.

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