BiteScroll
Watch it, want it, have it.
Overview
Menus are a bad way to decide what to eat. You read a name, imagine a photo, and hope. BiteScroll throws that out and replaces it with the format everyone already spends their evenings inside: a full-screen video feed. You see the dish being plated, you feel hungry, you order it. That's the whole idea, and getting it right meant treating a delivery app like a media app.
Discovery built around short dish clips, not menus
Live order status and rider tracking on a map
One codebase, two native-feeling apps
The challenge
Two hard things had to be true at once. The feed needed to feel as smooth as the social apps people are used to — instant playback, no stutter between clips — while also carrying the weight of a real commerce backend: carts, restaurants, payments, live logistics.
And the jump from watching to ordering had to be a single tap. The moment you make someone leave the video, open a menu and hunt for the thing they just saw, the appetite is gone.
Inside the app
A few screens from BiteScroll. Tap any of them to take a closer look.
How we approached it
We designed the dish as the atomic unit of the app. Every video is a buyable item, so the tap that adds it to your cart happens right on the clip — no detour through a menu. Restaurants get a profile that reads like a creator page: their videos, their ratings, their delivery time and minimum, all in one glance.
Underneath the feed we built the unglamorous half properly — a cart that survives you jumping between restaurants, an order timeline from confirmation to cooking to on-the-way, and a live map that follows the rider to your door with an ETA you can actually plan around.
The result is an app that behaves like entertainment on the surface and like infrastructure underneath, which is exactly the balance food delivery needs.
What we built
Video-first discovery
A vertical feed of short dish clips replaces the static menu as the way you decide.
Tap-to-cart
Every clip is a product; adding it to the order never breaks the scroll.
Restaurant profiles
Creator-style pages with video counts, ratings, delivery time and starting price.
Live order tracking
A status timeline plus a real-time map that follows the rider to your address.
Smart cart
Items, notes and running totals hold together across a browsing session.
Frictionless checkout
Address, payment method and order notes collapse into a few taps.
Got something like this in mind?
We take products from a first sketch to the app store. Tell us what you're building and we'll tell you honestly how we'd approach it.